NuWay Foundation ''A NuWay to Live''

Case Studies / NuWay Foundation

NuWay Foundation
"A NuWay to Live"


Bright Light Perspective

It only takes one short video sequence to cover the thoughts and feelings of a thousand words.  This story needed to capture the feelings and emotions of the local residents and the NuWay volunteers…all on location in Nigeria.

Business Situation

NuWay Foundation is an organization reaching out to Nigerians in the tiny village of Awa.  Each year the foundation holds an event where they showcase the activities and support they give to the citizens of Awa.  Before this video, they had relied on still photos and the memories of participants to relate the moving and inspiring stories.

The Story

Each year NuWay visits the people of Awa and takes along several volunteers.  This time they included Bright Light’s Ryan Spalazzi.  Accommodations would only allow for Ryan to make the trip so he packed one bag for himself and one tripod case with equipment, carried a camera and off he went.

While this story is amazing, it is also amazing to think that one person did the photography, the sound, and served as producer/director during this 9 day trip to Awa.

The Result

The result is an impressive look at the services NuWay is providing with very limited funding.  The most basic needs, like water, desks for schools, teachers, doctors and micro loans are improving the lives of the villagers of Awa.

Client Perspective

“As the NuWay Foundation Founder and Board Chairman, one of the things I’m most thankful for this year is my new found relationship with the Bright Light team.  As a new organization, NuWay Foundation struggled with how to effectively and concisely tell our story, which is critical to our continued brand appeal.

This is now in the past as Bright Light put their passion, creativity and professionalism to work, resulting in a documentary that told our story in a way that was not only meaningful and substantial, but tugged the heart as well.  We will be forever indebted to the Bright Light team.”

Evans Nwankwo
Founder & Board Chairman, NuWay Foundation

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